Known as "Monsieur le Bonheur", Jean-Marie Brochu is a pillar of the charitable community in the province of Quebec. In 1963, touched by the loneliness experienced by people suffering from chronic health problems, he collected donations by radio. This was the beginning of "Le Noël du Bonheur." Through his efforts since then, help has been given to more than 8 000 people in over 100 institutions in the Québec and Chaudière-Appalaches regions. A foundation has also been established in his name. This dedicated individual has also been a member of various boards. For example, he is president of a foundation whose purpose is to identify and encourage the leaders of tomorrow in regional high schools.