Member of the Order of Canada

• Awarded on: October 21, 2020
• Invested on: December 14, 2022

Jacques Nantel, C.M.
Saint-Placide, Quebec

Jacques Nantel is considered Canada’s retail guru. Professor emeritus at HEC Montréal, he is one of the foremost authorities on entrepreneurial dynamics and consumer psychology. A strong supporter of the local economy, he anticipated the importance of the digital revolution and its profound impact on the evolution of business trends, influencing the business strategies of several hundred businesses. An outstanding communicator, he is known to the general public for his media appearances and for his contributions to the book Le Code Québec, which was a resounding success.