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Montréal, Quebec
Grant of Arms, Flag and Badge, with differences to Louis David Weider, Eric Weider, Mark Weider and Joseph Weider
October 5, 1999
Vol. III, p. 354
Arms of Benjamin David WeiderBlazonGules on a chevron Argent between two rods of Aesculapius each surmounting two torches in saltire all Or in chief and a maple leaf Argent in base three fleurs-de-lis Azure the whole within a bordure Or; SymbolismRed and white are the national colours of Canada and Poland, representing both Mr. Weider’s native land and that of his father and paternal ancestors. The peak of the chevron symbolizes Mont Royal and therefore his native city, Montreal, the site of his business and centre of his philanthropic service. The fleurs-de-lis refer to his three sons, born in Montreal. The special symbol in the upper part of the shield represents Mr. Weider and his brother and, through the use of the ancient symbol for medicine and healing combined with the torches, his striving for excellence and advocacy of health and fitness. The gold border around the shield indicates that he is the second son of the late Louis Weider. |
CrestBlazonIssuant from a coronet erablé Gules the circlet bearing a frieze of magen David Argent a demi man affronty proper holding in his dexter hand a bee and in his sinister hand five annulets interlaced Or; SymbolismThe coronet symbolizes service to Canada, with the Magen David recalling Mr. Weider’s Jewish heritage and service to the Jewish communities in Canada and elsewhere. The man symbolizes his work of over 50 years in fitness and bodybuilding. The bee, the personal symbol of Napoleon, represents both Mr. Weider’s achievements in Napoleonic studies and the notion of hard, sustained and communal effort. |
MottoBlazonAGE QUOD AGIS; SymbolismThis Latin phrase means “Do what you do well”. |
Flag of Benjamin David WeiderBlazonA banner of the Arms; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
Badge of Benjamin David WeiderBlazonA pierced pellet its outer rim set with eight bees volant outwards Or; SymbolismThis links Mr. Weider’s pioneering work in bodybuilding with his Napoleonic studies as represented by the bees. |
Differenced Arms for Louis David Weider, son of Benjamin David WeiderBlazonThe Arms of Benjamin David Weider debruised of a three-point label Argent; this individual will inherit the Arms of the Recipient following his death; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
Differenced Arms for Eric Weider, son of Benjamin David WeiderBlazonThe Arms of Benjamin David Weider with the bordure compony Or and Gules instead of Or; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
Differenced Arms for Mark Weider, son of Benjamin David WeiderBlazonThe Arms of Benjamin David Weider with the bordure compony counter compony Or and Gules instead of Or; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
Differenced Arms for Joseph Weider, brother of Benjamin David WeiderBlazonThe Arms of Benjamin David Weider without the bordure Or; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
BackgroundCanada Gazette InformationThe announcement of the letters patent was made on July 22, 2000 in Volume 134, page 2265 of the Canada Gazette.  |
Additional InformationCreator(s)Original concept of Robert D. Watt, Chief Herald of Canada, assisted by the heralds of the Canadian Heraldic Authority. PainterGordon Macpherson CalligrapherNancy Ellis Recipient TypeIndividual |