Arms of Gerald Malcolm Lougheed
Blazon
Per chevron Vert and Or in chief two stags' heads caboshed and in base a boar's head erased counterchanged;
Symbolism
The green and gold are the main colours in the arms of Ontario, Mr. Lougheed's native province. The stags' heads, a traditional Scots heraldic symbol for Malcolm, are a reference to his middle name. The boar's head is a symbol used in Scottish heraldry for Lougheed armigers.
Crest of Gerald Malcolm Lougheed
Blazon
An eagle rising wings elevated and addorsed Or its dexter claw resting on a cogwheel Vert charged with a Maltese cross Argent;
Symbolism
The eagle is a symbol with great meaning in the Lougheed family. The cogwheel represents Mr. Lougheed's long and active involvement with Rotary International, while the Maltese cross represents his contributions to the Venerable Order of St. John.
Motto of Gerald Malcolm Lougheed
Blazon
SERVIRE EST VIVERE;
Symbolism
This Latin phrase, which indicates the importance Mr. Lougheed places on serving the community, means "To serve is to live".