Born in the North Design Studio Ltd.

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

Toronto, Ontario
Grant of Arms and Supporters
November 15, 2024
Vol. VIII, p. 333

Arms of the Born in the North Design Studio Ltd.
Arms of the Born in the North Design Studio Ltd.
 
Arms of the Born in the North Design Studio Ltd.

Arms of the Born in the North Design Studio Ltd.

Blazon

Per bend double-bevelled Sable and Argent, in chief an increscent in base a beaver sejant erect reguardant counterchanged;

Symbolism

For the studio’s owners Christopher and Gregory Mitchell, the beaver symbolizes activity and collaboration. As this rodent is known to alter its environment to meet its needs, it also embodies adaptability and resourcefulness. With its head looking upward, where one would find the north on a map, the beaver echoes the name of the studio. The waxing moon, as a vector of change, growth and dreams, represents artistic inspiration. The division line evokes a pine tree, suggesting strength and resilience as it is a sturdy tree that stands strong against the elements. It is also a traditional symbol of peace and harmony, indicating the interconnectedness of all living things. The jagged line also evokes a lightning bolt which, in many cultures, is seen as a spark of life, signifying creativity. Black and white exemplify the ideals of simplicity and clarity that the Mitchell brothers favour as trained graphic designers. The overall design forms a nocturnal landscape which for them is iconic of their birthplace in Nova Scotia.

Crest

Blazon

A demi-sun, its upper ray extended Argent, charged with a Mi’kmaw star disjointed Sable;

Symbolism

The eight-point Mi’kmaw star celebrates the cultural heritage of the studio’s owners. It is based on a well-known petroglyph found in Bedford, Nova Scotia, their hometown. The rising sun embodies Atlantic Canada, known as the Dawn Land in Mi’kmaw culture. An extended ray points upward, indicating a northern direction in reference to the studio’s name.

Motto

Blazon

WORK WITH GOOD INTENTIONS;

Symbolism

WORK WITH GOOD INTENTIONS.

Supporters

Blazon

Two black bears attired of caribou antlers standing on a mount of blueberry bushes fructed proper and issuant from barry wavy Argent and Azure;

Symbolism

The black bear embodies Mi’kmaw spirituality. The caribou stands for the Qalipu First Nation, whose Mi’kmaw name gave the English word for “caribou”; it indicates the nation to which the studio’s owners belong, as well as Newfoundland, from where their ancestors came. The bear with antlers evokes stories of shamanic transformations and how the studio turns simple ideas into creative artwork. Blueberries are part of the traditional Indigenous diet still followed by the studio’s owners. The wavy lines allude to the Atlantic Ocean. Together, these elements symbolize the wildlife and landscape of Nova Scotia, where the studio was first established.

 

Background

Canada Gazette Information

Since 2023, grants, registrations and approvals of heraldic emblems are no longer announced in the Canada Gazette.

Letters patent granting heraldic emblems to the Born in the North Design Studio Ltd.Letters patent granting heraldic emblems to the Born in the North Design Studio Ltd.

Additional Information

Creator(s)

Original concept of Fabienne Fusade, Miramichi Herald, assisted by the heralds of the Canadian Heraldic Authority.

Painter

Desirée Kern

Calligrapher

Yolande Lessard

Recipient Type

Civil Institution