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Winnipeg, Manitoba
Grant of Arms, Flag and Badge
January 15, 2021
Vol. VII, p. 326
Arms of Alain Louis Joseph LaurencelleBlazonBarry Azure and Vert a wheel Or charged with a Holstein ox’s head caboshed proper and between three crosses couped Argent; SymbolismBlue and green represent the aurora borealis and the sky of Manitoba, Mr. Laurencelle’s province of birth and residence. The wheel alludes to the Red River cart, an important element of the settlement of Manitoba. The ox represents endurance, strength of spirit, hard work, and tenacity, qualities which were crucial to Mr. Laurencelle’s ancestors who worked as farmers and labourers in French Manitoba. The crosses symbolize the family’s Christian faith. |
CrestBlazonAn oak tree leaved and fructed proper surmounted by a great grey owl wings displayed Or all upon a grassy mount Vert issuant from a coronet of ears of wheat Or; SymbolismThe oak is renowned for its solidity and its endurance. Its acorns represent the fruit of hard work but also family and generational ties. Manitoba’s bird emblem, the owl is a symbol of wisdom and perceptiveness, qualities which are essential in Mr. Laurencelle’s profession as an advisor and lawyer. The wheat represents Manitoba’s agricultural heritage as well as the strength and perseverance of its first settlers. |
MottoBlazonVERITATI SERVIRE; SymbolismThis Latin phrase means “To Serve the Truth” and encompasses the fundamental principles which guide Mr. Laurencelle along his professional and personal paths. |
Flag of Alain Louis Joseph LaurencelleBlazonA banner of the Arms; SymbolismThe symbolism of this emblem is found in other element(s) of this record. |
Badge of Alain Louis Joseph LaurencelleBlazonA sun in splendour Or its rays interlaced with a laurel wreath Vert; SymbolismThe laurel and the sun are a canting reference to Mr. Laurencelle’s surname, laurier au soleil meaning “laurel in the sun.” These symbols are used by other families who bear this name. |
BackgroundCanada Gazette InformationThe announcement of the letters patent was made on March 27, 2021 in Volume 155, page 1321 of the Canada Gazette.  |
Additional InformationCreator(s)Original concept of Teva Vidal, assisted by the heralds of the Canadian Heraldic Authority. PainterEva Pilar-Cass CalligrapherLuc Saucier Recipient TypeIndividual |