Meritorious Service Medal

• Awarded on: November 25, 2004
• Invested on: May 30, 2005

Timothy David Collings, M.S.M., Surrey, British Columbia
Meritorious Service Medal (civil division)

In 1991, concerned by the inability of parents to control the television programming available to their children, Professor Timothy Collings conceptualized the V-chip, a technology designed for broadcasters and program operators to provide viewers with information about the nature of particular programs. By allowing viewers to block out shows with violent and other undesirable subject content, Professor Collings’ innovative concept has greatly contributed to help curb the consumption of televised violence by children. Since 2000, 25 million television sets bearing the V-chip technology are purchased annually throughout North America.