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The Hotel Association of Canada

Sundridge, Ontario
Registration of Arms
April 15, 2020
Vol. VII, p. 241

Arms of the Hotel Association of Canada
Arms of the Hotel Association of Canada Arms of the Hotel Association of Canada

Arms of the Hotel Association of Canada

Blazon

Argent a cross-crosslet in saltire Azure between in chief a flame proper, in base a maple leaf Gules, and in each of the flanks a roundel barry wavy Or and Gules;

*The painting accompanying the extract from the register of the Court of the Lord Lyon erroneously omits one bar in each roundel.

Symbolism

The Canadian Heraldic Authority does not have confirmed symbolism for this emblem. The following comments are hypotheses only. The cross-crosslet in an X-shape is known as the cross of St. Julian the Hospitaller, the patron saint of hotel-keepers and of travellers seeking lodging. The flame and the discs resembling heraldic fountains refer to the importance of food and drink in the hospitality industry, with the flame representing cooking and the fountains, drinks. The red and gold colours of the fountains allude to wine and to beer and spirits respectively. The maple leaf refers to Canada.

Motto of the Hotel Association of Canada

Blazon

DUM ALII LUDUNT LABORIMUS;

Symbolism

This Latin phrase means “We work while others play.” It alludes to the hard work of those in the hotel industry in ensuring the comfort of guests.

Background

Canada Gazette Information

The announcement of the letters patent was made on March 27, 2021 in Volume 155, page 1315 of the Canada Gazette.
Letters patent registering the heraldic emblems of The Hotel Association of Canada Letters patent registering the heraldic emblems of The Hotel Association of Canada

Additional Information