Arms of Canadian Mortgage Forces Limited
Blazon
Tierced in pairle reversed Gules, Azure and Argent in chief two swords points in base Or and in base three pallets Gules;
Symbolism
The division of the shield suggests the gable of a house, symbolizing the company’s work to assist military personnel in the purchase of housing. Red is a colour associated with the army, and blue with the navy and air force. The swords are a symbol of the armed forces. The white and red section recalls the colours of the National Flag of Canada, and the three red stripes represent the three elements – land, sea and air – of the Canadian Forces. They also suggest the columned portico of a bank building, a reference to the company’s role as an intermediary between military personnel and banks.
Crest of Canadian Mortgage Forces Limited
Blazon
Issuant from a coronet of maple leaves Or a house proper;
Symbolism
The house honours the company’s mission of assisting service personnel in the purchase of housing. The coronet denotes the national focus of the company.
Motto of Canadian Mortgage Forces Limited
Blazon
LEADING YOU HOME;
Symbolism
Not Applicable
Supporters of Canadian Mortgage Forces Limited
Blazon
Two sea-griffins Azure armed, beaked, winged and queued Argent standing on a house gable Gules;
Symbolism
The griffin is a traditional guardian of treasure, here denoting Canadian Mortgage Forces’ actions to secure the best possible mortgage terms for its clients. This particular “sea-griffin”, with characteristics of an eagle, a lion and a fish, represents the three elements of the Canadian Forces served by the company.