Member of the Order of Canada
Awarded on: 2016-11-18
Invested on: 2017-05-12
Michael Adams, C.M.
Toronto, Ontario
For his leadership in public opinion research and for his insights into Canadian values and identity.
As the co-founder and president of Environics Research, one of Canada’s first survey research companies, Michael Adams has shed light on our opinions and values. His work has expanded our understanding of the way Canadians define themselves, particularly when compared to our neighbours to the south. Through his creation of the non-profit Environics Institute for Survey Research, he has also supported research into issues that are sometimes overlooked, including the experiences of Canada’s Aboriginal, Black and Muslim communities. He is also a well-known author and public commentator.